Identity Design
Identity is the unique character of an organization or brand; a combination of reputation, name, culture, behaviors, and values. Identity design represents these qualities and in doing so adds to and shapes them. There are five areas in which design consulting can influence perception:
- Name - A critically important key identifier.
- Mission & Purpose - The commission behind all the other elements.
- Visual Identity & Environment - The logo and all unifying signs, website, stationery, packaging.
- Story - The company history & how it is told.
- Authenticity - The degree to which an organization’s people implement and embody the other four elements.
As identity consultants we become intimately involved in the group or brand to understand and guide its perception, offering an excellent return on investment for this critical business asset.
Identity Design & Consulting Services
Strategic Planning & Analysis
Business & Product Naming
Identity Design
Logomark Design
Interactive Website Design
Collateral & Packaging Design
