Coyote Consultants Logo
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Design Problem
How can we make an editorial consulting firm stand apart from the others, and reflect the agility and performance the firm is noted for?
What We Did
We drew on the principal’s background story, a special relationship to the agile coyote, and created a leaping form for the company identity. We also used a typeface reminiscent of early typewriter copy to immediately lend a sense of what the firm’s practice is about.
How It Helped
The principal finds that the firm’s contacts more easily remember the company. Customer retention and new client sales have increased since Amadeo’s implementation of the new identity.
