Classmates.com Interactive Online Marketing
Design Problem
Help Classmates.com get more membership subscription renewals.
What We Did
Amadeo created a series of html emails, or eNewsletters, to let Classmates.com members know about features and tools and get more out of their memberships than simply contacting a former school classmate. We then created a series of ads to be displayed while a member’s email is being sent, to help them find another member to contact.
We designed the emails to have a file size of 50kb or less, and coordinated the campaigns with the major web-based email providers to lessen the impact of the large volume of email sent and avoid the messages being blocked.
How It Helped
These messages resulted in a substantial increase in membership subscription renewals for Classmates.com.
